PROJECT NAME: JOINT GUIDE – FOR PROMOTION of EDIRNE and YAMBOL AS TOURISTIC and CULTURAL DESTINATIONS
Programme: Interreg-IPA Cross-border Cooperation Programme Bulgaria – Turkey 2014–2020
Lead Partner: Edirne Young Businessmen Association, Turkey
Partner: Euroclub Woman, Bulgaria
Duration: 15 months (February 2020- May 2021)
Main Objective: to develop Edirne and Yambol as a joint tourist destination, to attract more visitors to the cross-border region and increase the level of tourist revenue. The project aims to develop tourism in the region in a planned and joint way. Increasing the tourist capacity of Edirne and Yambol will have a positive impact on the experiences of local and foreign tourists visiting the region. One of the basic activities of the project is the creation of a mobile tourism application in Bulgarian, Turkish and English, which will support tourism activities in the region in a modern and contemporary way. The use of the mobile application will facilitate the tourist activities of local and foreign tourists related to exploring the region. There will also be trainings for representatives of the tourism industry related to the topic of “sustainable tourism” in Yambol and Edirne, creating long-term knowledge in students and techniques for analyzing customer expectations, which will allow them to work according to their needs.
Project Activities:
Press conferences and materials for visualization and promotion – for promotion of the project, its goals, activities, results and support by the European Union: press-conference in Yambol, Bulgaria and one in Edirne, Turkey, information banners and doorplates, TV participations in Bulgaria and Turkey.
Joint mobile guide – a mobile application in Bulgarian, Turkish and English, presenting information about cultural and historical landmarks from the region of Yambol and Edirne. The application will be freely available and will be able to work on a phone, computer and tablet.
3-day joint tour and promotional conferences – 3-day promo tour, including a day and a half tour in Edirne and a day and a half tour in Yambol. The joint tour will be presented at promotional conferences in Edirne and Yambol and tested with representatives of the tourism sector from Bulgaria and Turkey.
Trainings in Yambol and Edirne – one training in Yambol and one in Edirne, 3 days (15 teaching hours) for 10 representatives of the tourism sector on the topic of “sustainable tourism” for each event.
Environmental cleaning and protection day in Yambol- The event aims to raise awareness of sustainable tourism and the use of the mobile application created under the project. The event will include environmental clean-up activities aimed at engaging the attention of about 100 participants. Representatives from Edirne, Turkey will also attend the event