On April 17, 2021, in Yambol, Bulgaria, “Environmental cleaning and protection day” was held by cleaning the park Borovets, Yambol. The event is realized as part of the activities of the project JOINT MOBILE GUIDE FOR PROMOTION of EDIRNE and YAMBOL AS TOURISTIC and CULTURAL DESTINATIONS (JOINT GUIDE)“( CB005.2.22.044), co-financed by the European Union through the Bulgaria-Turkey INTERREG-IPA Cross-border Program Bulgaria-Turkey 2014-2020. The project partner from Bulgaria is Euroclub Woman, Yambol, who was also the organizer and host of the above-mentioned event. The project partner from Edirne, Turkey is the Association of Young Businessmen from Edirne, who took part in the mass event with a delegation from Edirne.

The project aims to promote Edirne, Turkey and Yambol, Bulgaria as a joint tourist destination, to attract more tourists to the cross-border region and increase the level of tourist revenue, as well as the development of tourism in the region, in a planned and joint way. The promotion of initiatives and the promotion of activities for protection of nature and the environment around us is also part of the theme of the project, namely the development of sustainable tourism in the cross-border region.

More than 100 people took part in the mass event, united by the idea that everyone is responsible for nature and its protection, especially in the place where he lives and works. The event started with a short presentation of the project and the implemented activities under it, as well as with the presentation of one of the most interesting and attractive products of the project, namely a mobile application that will help the implementation of individual and group tourist visits in the cross-border region Yambol-Edirne.

After that, the participants in the event divided into groups and made efforts to make Borovets Park, Yambol a more pleasant and clean place for recreation and sports. The project provided consumables for cleaning, as well as catering for the participants.

The project envisages two more international events related to the development of tourism in the cross-border region, in the period April-May 2021. More information about the upcoming project activities can be found on the website of Euroclub Woman – https://euwomanbg.com/ .